The brand tale of Pergo isn’t your typical one, it began with a bit of flare. One might even call it a revolution. A game-changing idea of what was to shape the very foundation Pergo stands on today. Idea no.23. In 1977 it gave us the innovation of laminate, changing the landscape of our industry forever. Where laminate today is taken for granted, natural-looking design with such durability wasn’t always a reality. And we’ve never stopped exploring. That’s why our offer now also includes vinyl flooring and a wide range of matching accessories. All with the renowned Pergo durability.
What sets us apart
A truly remarkable success story that caught on in Scandinavia and eventually spread throughout Europe and across the globe. Curiosity has always driven our business with an almost endless number of patents and innovations as a result. All connected to our love for people, the beauty of nature and the wellbeing of the planet.
Today the Pergo brand strives to be the beacon of Scandinavian functional design. Much has changed since we have transcended from a single category brand to a multi-category one. Our dedication to nature’s aesthetics has not. Nor our belief that it can’t be beautiful without function.
Floors for real life
Nothing pinpoints the Scandinavian way of life more than our tagline “Floors for real life”. Where functional design meets your family and your high-paced, uncompromising everyday life. Where paws, youngsters, running shoes and spilled wine are a real and constant test of our durability – and where beauty is demanded.
The Idé-77 committee at Perstorp comes up with the concept of laminate flooring during one of its brainstorming sessions.
The first laminate flooring, Perstorp Golv GL80, is sold in Sweden.
To meet rapidly growing demand, a new modern facility for manufacturing laminate flooring is built and opened in Trelleborg, Sweden.
The brand name ‘Pergo’, an acronym of Perstorp Golv (Flooring), is chosen following a naming competition and introduced for the first time.
Perstorp participates as the first and only laminate flooring company at the Domotex trade fair in Germany.
Pergo invents technology for achieving unsurpassed scratch resistance, later marketed as TitanX™.
Pergo is the first manufacturer ever that receives the Nordic Swan for a floor.
Pergo introduces patented click joint locking technology as well as embossed decorated boards featuring matching realistic surface textures.
Pergo commemorates its 30-year history and embarks on the next 30 years by introducing innovative PerfectFold™ technology, setting a new technical standard for the industry.
Launch of Pergo Vinyl Planks & Tiles, a brand extension aimed at making vinyl flooring truly easy to install.
Pergo becomes a true multi-category brand by entering the wood flooring market, and adopts a new brand tagline, ‘Floors for real life’.
Launch of Sensation – the next generation laminate.
First laminate floor with EU-Ecolabel.
StayClean technology for wood flooring.
New improved StayClean+ technology which now makes the surface of wooden flooring watertight.